Santiago has built a strong foundation in relationship management, customer solutions, and leading high-performing teams to success. Before joining TriData, he led major clients and sales growth at Mr.Hospitality for 8 years. In addition to his sales career, Santiago is signed to top U.S. modeling agencies and runs a concierge business, delivering personalized services worldwide.

Outside of work, Santiago enjoys soccer, snowboarding, and meditation, with focus on mindfulness and positive energy. He currently resides in Miami, FL.